Mission
The Willie A. Deese College of Business and Economics’ mission is to develop agile, culturally competent, and diverse leaders who use analytical skills to meet the challenges of the future. We accomplish our mission through evidence-based instruction, professional and community engagement, and high-quality impactful research. 

Vision
The Willie A. Deese College of Business and Economics vision is to be a national leader in global business education that transforms students’ lives.

Core Principles

Responsibility – We hold ourselves accountable to the highest standards of performance.

Excellence – We demonstrate the highest quality in all our endeavors.

Integrity – We uphold moral character and unwavering ethical behavior.

Inclusiveness – We commit to diversity, promote a global mindset, and demonstrate respect in all our interactions.

Learning – We cultivate a culture of intellectual inquiry, evidence-based decision-making, personal growth, and achievement.

Adaptability – We develop the ability to rapidly adapt to change in a dynamic business environment.

Collaboration – We foster a culture of collegiality, cooperation, and commitment to shared decision-making results.

Innovation – We cultivate an openness to pedagogies that actively engage students as well as ideas that drive more effective processes and deliver better products and services.

Impact – We enhance our local, regional, national, and academic communities through the application of thought generation and investment of social capital possessed by the College.